Design and execute both qualitative (e.g., focus groups, ethnography, IDIs) and quantitative (e.g., surveys, segmentation, conjoint) studies that generate clear, actionable insights.
Select appropriate methodologies tailored to business needs and audience segments.
Communicate insights compellingly and regularly to drive action and inspire stakeholders.
Partner across Customer Experience, Product, and Commercial teams to align on shared insight needs.
Collaborate with Voice of the Customer (VoC) and Marketing Effectiveness to inform and influence the Brand & Marketing strategy.
Manage budgets for ad hoc research and identify knowledge gaps.
Inspire and coach team members, contributing to a high-performing, engaged team culture.
Build trusted relationships across departments through clear communication and collaboration.
Manage relationships with internal teams and agency partners to ensure best-in-class insights and competitive advantage.
Lead the development and embedding of innovative methodologies that strengthen consumer-centric decision-making.