Analyst Social Media

jetBlue Airways •

Long Island City, New York, United States

Position Type: Permanent

Job Description:

Position Summary

The Analyst, Social Media will report to the Manager of Social Media and is passionate about travel, internet culture and analytics. To help drive our social media strategy, you will assist in conceptualizing creative content, delivering thorough creative feedback, and execute measurable initiatives to elevate awareness, engagement and growth across our social media channels amongst customers and non-customers of JetBlue. You will collaborate cross-functionally, building and maintaining relationships with individuals within and outside of the organization. The role requires an effective communicator who is analytical and is comfortable working in an ever-changing environment parallel to the world of social media, ready to make a mark on the internet through their creativity.

Essential Responsibilities

Creative

Coordinate the creation production and execution of social media content, managing link maintenance, video descriptions, verifying tagging, proofread copy and editing, and more
Ensure creative content delivery is timely and accurate, meeting deadlines
Be a trend-spotter, ascending notable trends within the Marketing department and delegate to our creative agency for proactive and reactive opportunities
Contribute creative ideas, inclusive but not limited to brand/influencer partnerships, to share with our internal and external partners to drive strong integration and alignment with social and content strategies
Collaborate with the Senior Analyst and Manager of Social Media intaking creative briefs and generating ideas to drive engagement, awareness, and growth across social media channels
Proactively support in monitoring user-generated content and cascade to external partners for potential usage

Analytics

Lead in assessing profile and post-performance across networks to curate monthly and ad-hoc reports in effort to help meet social benchmarks and ensure the brand is meeting our respective audiences
Support in social listening analysis and present actionable insights to key stakeholders
Support in ad-hoc reports for key stakeholders such as our Consumer Promotions and Corporate. Communications team to pull post-performance and social listening analysis of brand announcements and key sales

Admin

Manage via our tools or natively the scheduling and publishing of social media content
Support in updating any internal social media resources to ensure details are up to date
Other duties as assigned

Job Requirements:

Bachelor's degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
One (1) year of experience in Digital Marketing, Social Media Marketing, or Advertising
Comfortable working in a fast paced environment with changing priorities and tight deadlines
Ability to work in autonomous environment with changing priorities
Extremely detail-oriented, critical thinker who can adapt technical content effectively in a variety of styles and tones for various platforms and audiences
Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships
Available for frequent overnight travel (40%)
Must be in possession of valid travel documents with the ability to travel in and out of the United States
Able to work flexible hours and be available for an emergency response on short notice
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications

Four (4) years’ experience in social, content, marketing or advertising
Previous travel or airline industry experience
Strong analytical and mathematical skills
Experience with supporting an influencer program
Experience with on-grounds content capture for brand activations
Excellent verbal and written communication skills
Strong interpersonal skills, amicable and professional demeanor
Self-starter who is eager to participate and contribute

Crewmember Expectations

Regular attendance and punctuality
Potential need to work flexible hours, inclusive of weekends
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

Equipment

Computer and other office equipment

Work Environment

Traditional office environment

Physical Effort

Moderate physical effort required by handling objects up to 40 pounds occasionally and/or up to 10 pounds frequently. (Light)

Compensation

The base pay range for this position is between $62,400.00 and $89,600.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

Job Ident #: 55955

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Analyst Social Media

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